"He's Having Fun Throughout Alex Cuba, And The Result Sounds Like Summer Love: Exciting And Warm, But With A Wink At The Listener." - Npr (Click For More)
"He’s Like Marvin Gaye, Singing Soul To A New Generation…" - Boston Globe
"Best Performance: Alex Cuba." - National Post
"Staying True To His Spanish-Language Folk-Funk-Rock Hybrid Has Paid Off." - Billboard
"Roaring With Rock Guitar Licks, Underpinned By A Lacy And Oblique But Steely Cuban Rhythmic Structure, Alex Cuba's Music Supplied Proverbial Tropical Heat In Thrillingly Unexpected Ways." - Jordan Levin, Miami Herald
"...Like Getting A Coat Of Sunshine Applied To Your Eardrums..." - Halifax Chronicle Herald (Click For Full Article)
"Cuba Ventures Into Acoustic Disco And A Pop Anthem, "Solo Tu," That Should Be The Envy Of Every Commercial Latin Artist For Whom Cuba Likely Will Write. He's Adept At Filling His Music With Colors, Textures And Temperatures Of The Different Worlds He Thrives In By Using Funky Horns, Tender Acoustic Guitars And Thoughtful Lyrics." - Billboard
Singer-songwriter Alex*Cuba hails from Artemisa, Cuba (1 hour west of Havana) and resides in Smithers, B.C. (14 hours north of Vancouver). Musically, he lives everywhere in between. His trademark sugarcane-sweet melodies, pop-soul hooks and rock chords subtly subvert commonly held notions of what Cuban music is. Alex is on the vanguard, crafting a cross-cultural sound that mirrors his geographical journey. Not tied to tradition, this Cuban-Canadian prefers his vintage Gibson over el sencerro (cowbell) anytime. Forgoing conventional stereotypes that typify much of the Latin music landscape, Alex is instead defining his own “Latin Soul” genre.
Like the handful of unique, genre-defying artists before him, Alex’ uncompromising “go your own road” approach was difficult and lonely at first, but is now beginning to pay dividends. He has won two JUNO Awards (2006 and 2008) and a SOCAN Award (2009) in Canada, a Latin Grammy Award (2010) for Best New Artist, a BMI Latin Award and was nominated for a 2011 Grammy Award in the Best Latin Pop Album category.
Shows Will Feature Material from Ruido en el Sistema, the Follow-up to Alex Cuba, Which Won Him the Latin Grammy for Best New Artist and a Grammy Nomination for Best Latin Pop Album Alex Cuba has added a string of November dates, including SOBs in New York, to the fall tour supporting Ruido en el Sistema (October 9, Caracol Records). These additional shows will follow several European performances with the Colombian rock superstar Juanes. Ruido en el Sistema is the follow up to the self-titled album that won him the Latin Grammy for Best New Artist, a Grammy nomination for Best Latin Pop Album, and a heap of critical acclaim. Please see below for an itinerary of confirmed shows.
Ruido en el Sistema perfectly reveals Cuba’s artistry, a mix of styles—including rock, pop and funk—he calls “Latin soul.” To be sure, “Latin music” only partially describes his work, which has garnered him at least as many native Anglo as Latino fans, and which began to evolve after he had spent years studying and performing jazz and Cuban music.
Cuba made the new album with producer Joby Baker, who has played a key role in Cuba developing his sound, having produced Alex Cuba in 2009 and, before it, Agua del Pozo in 2007. They recorded Ruido en el Sistema at Baker Studios Ltd. in Victoria, BC and the legendary Egrem Studio 101 in Havana, Cuba.
The first Spanish-language single, “Eres Tu,” was released on August 7, following the release of the English-language version, “Are You,” this past April. The song epitomizes the Alex Cuba signature: rock guitar; an extraordinary knack for melody, pop hooks, rhythm and vocal phrasing; and balance of edge with hopefulness and spirituality. Cuba’s longtime collaborator Nelly Furtado is featured on the uptempo pop-rocker “Nadie Como Tu,” taking turns singing verses, and contributing harmonies on the choruses. Navigating more acoustic arrangements, such as the title track and “Por Donde Vas,” and the vastly dynamic “Suspiro en Falsete,” the album is just that: an album, which coheres as a single work from start to finish.
With exceptional artistic integrity and independence, Cuba has achieved a remarkable level of success. He makes a genre- and nationality-defying music, runs his own record label from a town 14 hours outside Vancouver, and has been equally, and increasingly, acclaimed by English- and Spanish-language media. His self-titled 2010 release received an NPR First Listen feature, an “Album Of The Week” feature at Jazz FM UK, a KCRW Today’s Top Tune download and airplay on BBC Radio’s “Paul Miller Soul Show,” in addition to reaching the #1 spot on iTunes’ Alternativo/Rock Latino chart. Visit Alex Cuba s Website