"British Arrows is the new name for the British Television Advertising Awards, which have been a popular offering at the MFAH for many years. From elevated pitches for household products to compelling public-service announcements, these ads showcase the innovative approaches U.K. creative teams take to sales, promotion, and marketing. The 2012 winners enable us to envision an apocalyptic vision of the future where cats develop opposable thumbs; be serenaded by a boy band singing the praises of yogurt; or learn tips for hands-only CPR from Vinnie Jones. Old favorites like Pot Noodles make a comeback, and many newcomers will be sure to entertain." —Rachel Vogel, 2012 MFAH Films Summer Intern