Research shows that people are kissing less than ever and that 66% of women have avoided kissing a guy because he had facial hair. With Valentine’s Day on the horizon and signs showing that the kiss may be on the decline, Gillette is asking couples across America to help determine if stubble could be the trouble. Houston couples are invited to kiss in-person – with and without stubble – to uncover which kiss is best: a kiss with stubble or smooth shaven skin. Couples should arrive with stubble – first conducting an introductory interview, then kissing with stubble. Men will then shave and the couple will kiss again. A short follow-up survey will be conducted to determine which is truly more kissable. Prizes will be awarded to all who pucker up: free Gillette swag for the guys and a COVERGIRL LipPerfection Jumbo Gloss Balm for the ladies! Anyone unable to attend in-person can conduct the experiment online at kissandtellus.com. National results will be announced on Valentine’s Day.