Google AdWords & Google Analytics: Thursday & Friday November 7th & 8th, 2013 in Houston Join us at the Westin Galleria in Houston for two days of in-depth Google AdWords & Google Analytics training by certified industry experts. Don't miss out on this exciting opportunity to learn AdWords & Analytics from two of Google's top national speakers! Register for both classes and save $49.Google AdWords Thursday Nov 7th, 9-4:30 pm: You don’t have a huge advertising budget to start your own online advertising campaign. Learn how to create a simple advertising campaign where you control the monthly ad spend and are able to turn your ads on and off whenever you like. Learn how to set up an AdWords account properly and how to create a targeted campaign that will save you money and improve your ROI. We’ll teach you how people search and how to create a targeted keyword list including negatives. You will also learn how to optimize your campaign for maximum performance, how to use the budget optimizer, CPM bidding as well as the conversion optimizer, the AdWords API, and the AdWords Editor. Learn how to self-diagnose the health of your campaigns, determine return on investment (ROI), and adjust bids. You’ll also learn how to geo-target your campaign, creating a placement-targeted campaign, using ad-scheduling as well as site/category/IP exclusion and more. Learn advanced optimizations that you can use to drive more profit from your campaigns.Google Analytics Friday Nov 8th, 9-4:30 pm:This introductory training course is aimed at people with responsibilities in the areas of sales, marketing, content, business analysis and web development who need to understand how to implement Google Analytics, create reports and interact with Google AdWords. We will cover adding tracking codes to sites, setting up an executive dashboard, creating new profiles vs. new accounts, basic reporting, setting up goals, ecommerce tracking as well as data cleansing including filters and multiple domains/subdomains. Learn the best practices for AdWords incorporation and online advertising. Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and ecommerce in-depth. Learn how to create custom reports, report sharing, API and more.Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition, customer retention and your overall web performance.Account Set-Up & Management --Learn how to properly set up accounts, new profiles, install tracking codes and more. Do it right the first time, learn how to properly manage client accounts.Data Cleansing: Filters & Goals-- Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and e-commerce tracking. Learn how to create custom reports, API integration and more.Dig Deeper into your Executive Account Structure -- Learn best practices for account setting, user management & account structure. Adjust your account to easily gather the most relevant data.e-commerce Tracking-- Learn how Google Analytics works and best practices for tracking, reporting and analyzing your AdWords, AdSense and e-commerce data.Adjust and improve your ROIwith Google Analytics to determine the strengths and weaknesses of advertising copy, keywords, landing pages, and more.Advanced tracking and monitoring client conversions with simple, straightforward reporting. We'll go in-depth into filters, conversion tracking, Flash tracking, custom visitor variables, managing cookies & tracking and extracting data. Excellent classes for business owners, agency PPC managers and anyone who wants to learn how to navigate Google AdWords & Google Analytics complex software. Save Money When You Register for Both Google AdWords AND Google Analytics!
About your Google Analytics Seminar Leaders: Jeff Sauer: Jeff created his first web site in 8th grade and hasn’t looked back. Through initiative, opportunity, curiosity and good old fashioned elbow grease, he is now a master of web analytics, web site optimization and testing, social media, online reputation management, e-commerce, competitive analysis, online surveys, email marketing, lead generation, and more. The results speak for themselves. As partner at Three Deep Marketing, his web sites have achieved the #1 ranking on Google for several highly-searched terms. He advises some of the world’s biggest companies/brands oninteractive marketing strategy and and monitors web analytics profiles for hundreds of companies and websites. He is also the Director of Technology at MIMA, a featured speaker at the MIMA conferences and additional conferences nationally. Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.Questions? Call us at 612-460-8770 or email email@example.com. Thanks!Click here to watch testimonials from previous DemandQuest AdWords & Analytics students
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